I arrived in Topeka, Kansas last Saturday after a grueling 8-hour drive. I have never been so excited to get out of a car in my life especially after going through Iowa which is such a flat state! Surprisingly, Topeka has numerous hills. Anyways, I did not do a whole lot my first weekend in Kansas. I did find a Walmart on my way to scout out Ogden Publications on Sunday. I figured that I would buy my groceries there. I know, I know! Walmart is not an environmentally friendly place to buy food, but I was hungry; it was on my way! I saved gas and used less carbon dioxide by not going out of my way.
However, I have decided to try to be as environmentally conscious in other aspects as possible. I seem to have an online shopping problem, and to help the environment, to reduce the strain on my checkbook, and to be awesome, I have decided that I will not buy anything new unless it is absolutely necessary or it is a souvenir for someone. That is my goal for this summer. Hopefully, I will meet it!
In other news, I really enjoy my internship and all the fabulous people that I work with (the break room with the great selections of coffee isn't too shabby either). I will be working on a blog originally entitled "Wisdom From our Elders." It seems to have changed names a few times since then (now called, "Homestead Skills From Days Gone By"). I will also be dealing with content management systems (CMS), archives, and search engine optimization (SEO).
Search engine optimization is a beautiful thing! I am hoping to somehow incorporate this into my work at Lumen back at Viterbo University. So, what is SEO? SEO is basically a magical thesaurus as some of my colleagues put it. It is used before writing articles and blog posts.
First, you think about what you want to write about and describe it using very specific terms, but you have to keep in mind other ways of saying the same word.
growing raspberries
grow raspberries
how to grow raspberries
backyard raspberries
methods to grow raspberries
diy raspberries
etc.
The next step involves putting these phrases all in a SEO tool which will show you how many times that phrase has been looked up.
Next, you find the one that has some hits and SPECIFICALLY describes your content.
Finally, you would use the phrase from above in key places within your content to try to get your article best matched and popping up on the first page.
Basically, it is catering to the needs of readers whilst keeping in mind that you can reach more people by being on that first page of searches. Quality is more important than quantity though. 'Tis better to be on the first page of a search reaching 1000 people than on the 12th page reaching 3000 people. It almost reminds me of filter bubbles.
Whatever the case, I hope to use the knowledge I gain here to better the Lumen back home while making an impact here in Kansas.
However, I have decided to try to be as environmentally conscious in other aspects as possible. I seem to have an online shopping problem, and to help the environment, to reduce the strain on my checkbook, and to be awesome, I have decided that I will not buy anything new unless it is absolutely necessary or it is a souvenir for someone. That is my goal for this summer. Hopefully, I will meet it!
In other news, I really enjoy my internship and all the fabulous people that I work with (the break room with the great selections of coffee isn't too shabby either). I will be working on a blog originally entitled "Wisdom From our Elders." It seems to have changed names a few times since then (now called, "Homestead Skills From Days Gone By"). I will also be dealing with content management systems (CMS), archives, and search engine optimization (SEO).
Search engine optimization is a beautiful thing! I am hoping to somehow incorporate this into my work at Lumen back at Viterbo University. So, what is SEO? SEO is basically a magical thesaurus as some of my colleagues put it. It is used before writing articles and blog posts.
First, you think about what you want to write about and describe it using very specific terms, but you have to keep in mind other ways of saying the same word.
growing raspberries
grow raspberries
how to grow raspberries
backyard raspberries
methods to grow raspberries
diy raspberries
etc.
The next step involves putting these phrases all in a SEO tool which will show you how many times that phrase has been looked up.
Next, you find the one that has some hits and SPECIFICALLY describes your content.
Finally, you would use the phrase from above in key places within your content to try to get your article best matched and popping up on the first page.
Basically, it is catering to the needs of readers whilst keeping in mind that you can reach more people by being on that first page of searches. Quality is more important than quantity though. 'Tis better to be on the first page of a search reaching 1000 people than on the 12th page reaching 3000 people. It almost reminds me of filter bubbles.
Whatever the case, I hope to use the knowledge I gain here to better the Lumen back home while making an impact here in Kansas.
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